Include Social metadata in each new piece of content you publish. You can control what they pull for the post by including social media meta tags (for example, open graph SEO tags) in the HTML code of your posts. Facebook, Twitter, and other social media platforms obtain these parameters from your website. When sharing a link on social media, you want your post to look professional, with a quality image, correct name, relevant description, and concise URL. Links shared on social media can be optimised, as they could with any website, to grab potential customers’ attention and keep them coming back. Refer to the Twitter Cards and Open Graph documentation for more detailed information.Social media plays a major role in most modern marketing strategies. You now know how to set up a minimal set of metadata to show rich link formatting on various social sites. If a site or community is important to you or your business, look for their developer documentation to see if they provide a similar service to test with. The following official validators all require you to log into their service before using: The Open Graph Debugger is an unofficial simulator that shows both Twitter Card and Open Graph information, and doesn’t require an account to use. There are a few tools you can use to preview how your meta tags would display on a website. More information on the Open Graph protocol is available on the official Open Graph protocol website.
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